Patisserie products are popular among all age groups and the sales are independent of occasions or seasons. Packaging plays an important role in patisserie products in increasing shelf life, marketing, prevention from mechanical damage, displaying food safety related warnings and nutrition value. Packaging vendors who provide innovative and creative packaging solutions are preferred by patisserie dealers, as it helps to strengthen sales by enhancing product visibility.
Sales of patisserie have increased as urbanization has led the population to opt for food that is readily available. Increase in cases of stomach disorders are responsible for the dynamics of the global patisserie packaging market to go through unfavorable reforms. The key challenge restraining the fluent production of packaging products is the varying pack-sizes. Consumers prefer reusable plastic pouches as the ideal packaging product, which is in turn hampering the sales of traditional packaging products and declining the demand. The uneven culinary habits of the target population is also accounted as a major factor impeding the growth of the global patisserie market.
Some of the top players operating in the patisserie packaging market are Papiers Paviot, Amcor Limited, LINPAC Senior Holdings Limited, Graphic Packaging International, Inc., Coyne & Blanchard, Inc., Mahalaxmi Flexible Packaging, Berry Plastics Corporation, Sealed Air, WestRock Company, AR Packaging Group AB and others.
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Small plastic patisserie packs, plastic cupcake boxes and plastic cake containers are widely used as they protect the contents from damage and leaking. Paper and cardboard boxes are used by the manufacturers in order to differentiate the product as well as to provide mechanical strength. Taken as a whole, corrugated boxes are considered to be an eco-friendly and sustainable form of packaging compared with other forms of packaging, including plastics. Huge investments are made to develop innovative solutions in corrugated box packaging. Overall, packaging manufacturers are expected to come up with resistant quality packaging materials in the coming years keeping prime focus on environmental protection and sustainability.
Based on geography, the patisserie packaging market can be segmented into five major regions: North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Overall, Asia Pacific (APAC) is expected to be the fastest growing segment during the forecast period. In countries like China, India and Japan, growth comes from an increase in the demand for poly bags. North America is expected to substantially contribute towards market growth on the grounds of rising demand for digitally-printed packages which creates a hyper-personal buying experience.