Organic Follow Up Formula Market Outlook
The World Health Organization (WHO) states that the infants should exclusively be breastfed for the first six months. According to the Codex Alimentarius Standard, organic follow up formula is a food product intended for the use as a liquid part of the weaning diet for infants. The standard also states that the products are not the breast-milk substitutes and shall not be presented as such. Organic follow up formula are the formulas for infants from age six to 12 or 24 months. These organic follow up formula is fortified with prebiotics and long-chain polyunsaturated fatty acids. Since, the iron store of the infants depletes after the six months from birth, to make up the higher dietary intake organic follow up formula contains higher levels of iron and vitamin D. The increasing inclination of the mothers to buy consumer products intended for infants and kids is propelling the sales of organic follow up formula.
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Increased Awareness about the Benefits of the Organic Follow Up Formula is Expected to Surge the Demand for the Product in the Global Market
The global organic follow up formula market is driven by the changing perception of the consumers and increasing spending on infant products and goods. More and more consumers are getting aware of the importance of the products, including organic follow up formula in the physical and mental development of the infants. The required nutritional components that are not supplied through the generally given diet, are sufficiently supplied by organic follow up formula. Moreover, the organic follow up formula in the market is fortified with ingredients such as DHA, omega-3, omega-6, iron, and vitamin D and has improved digestibility and immune boosting characteristics. Some organic follow up formulas are also available in lactose-free, sugar-free, and casein-free form. The prevalence of lactose intolerance in the world is rising, which requires more products that are free from lactose. The lactose-free organic follow up formula has increased opportunity for the global market.
Manufacturers of organic follow up formula are investing in the research and development activities to launch new products regularly with improved characteristics. The new products with enhanced and improved characteristics are likely to tract the consumers are increasing the sales of the organic follow up formula in the global market.
Organic follow up formula has promising future in African countries, since the undernourished and malnourished percentage of children is the highest in the region. The governments of African countries are taking action to improve the situation by launching more and more fortified food products in the market. This is likely to create more opportunity for the manufacturers of the organic follow up formula in the global market.
Organic Follow Up Formula Market Segmentation
The organic follow up formula market can be segmented on the basis of nature, product type, end use, and distribution channel.
On the basis of form, the organic follow up formula market can be segmented as:
On the basis of distribution channel, the organic follow up formula market can be segmented as:
- Specialty Stores
- Online Retail
- Other Retail Format
Organic Follow Up Formula Market: Regional Analysis
The market for organic follow up formula is robust in North American and European region and occupies a major share in the global organic follow up formula. The major share is supported by the higher consumer household spending, improvements in the business investment, and large share in the world GDP. However, the opportunity in the global organic follow up formula is a promising in the Asia Pacifica and Middle Eastern and African region. The birth rate is the highest in the African countries, followed by Asian countries, which is expected to impact highly on the consumption of baby products. Also, increasing middle-class population, increasing middle-class income, and increasing consumer disposable income are likely to affect positively on the global organic follow up formula market.
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Organic Follow Up Formula Market: Key Participants
Some of the market participants in the organic follow up formula market are:
- Bellamy’s Organic
- Danone S.A.
- Morinaga Milk Industry Co., Ltd.
- Nutrimed Healthcare Pvt. Ltd.
- Nestlé S.A.
- Abbott Laboratories
- Wockhardt Nutrition