What Will Generate the Next Growth Up-Surge in Indian Mobile Value-Added Services (MVAS) Market ?

Rising internet and mobile subscriber base, availability of improved quality handsets at affordable rates, M-commerce, mobile entertainment services are few growth propellants of VAS.

Infoholic Research LLP, a global market research and consulting company, has published a study titled “Indian Mobile Value-Added Services (MVAS) Market in India: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2020”.

The unparalleled internet penetration in India in the last decade has largely been possible due to the superior services offered by telecom operators at competitive rates. The telecom market of India has experienced a gigantic revolution in the past 10 years with subscribers switching to smartphones. The earlier popular value-added services (VAS) such as short message service, astrology updates, news alerts and weather updates have been replaced by sophisticated applications in response to the consumer’s changing needs.

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Consumer VAS and Enterprise VAS segment would be the major contributors to the growth of the Mobile VAS Market of India.

Consumer VAS is expected to grow at a faster rate in comparison to enterprise VAS. However, the lack of promotions and proper usage will hinder market growth.

Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education will have huge promise in the Indian VAS market.

The Indian Mobile Value-Added Services (MVAS) Market is segmented and analyzed by users, delivery platforms, verticals, VAS types and regions.

Healthcare, education, banking, government and commercial enterprises are the major end user verticals. These sectors invest heavily on mobile platforms and are a key source of revenue for service providers.

The key market players are CanvasM Technologies, Comviva Technologies, IMImobile Pvt. Ltd., and OnMobile Global. The report also talks about the companies to watch for such as Mobile2Win and Value First Digital Media.

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Indian Mobile Value Added Services Market –By VAS Type(Enterprise VAS and Consumer VAS), Player Types (Network operators, Content Providers, Content Aggregators, and Technology Enablers), Regions (Urban and Rural), Verticals/Applications (M Entertainment, M Commerce, M-Banking, M Information, M Health, M Education, M Agriculture, M Governance, and others) and Delivery Platforms: Drivers, Opportunities, Restraints, Trends, and Forecast to 2023

Report Highlights

• The report covers drivers, restraints and opportunities (DRO) affecting the market growth over the forecast years (2016–2022)

• The report provides information related to latest industry and market trends, key stakeholders, industry pest analysis, Porter’s Five Forces analysis and competitive landscape

• The report covers competitive landscape, which includes mergers & acquisitions, joint ventures & collaborations and competitor comparison analysis

• It includes implementation, opportunities and adoption rate of MVAS in various industries

• The report includes an end user analysis based on an end-user survey which was successfully conducted across the globe during the time of the study

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Table of Contents

1 Industry Outlook 9

1.1 Industry Overview 9

1.2 Industry Trends 9

1.3 Pest Analysis 9

2 Report Outline 10

2.1 Report Scope 10

2.2 Report Summary 10

2.3 Research Methodology 10

2.4 Report Assumptions 11

3 Market Snapshot 12

3.1 Total Addressable Market (TAM) 12

3.2 Segmented Addressable Market (SAM) 12

4 Market Outlook 12

4.1 Overview 12

4.2 Market Definition 12

4.3 Market Trends 13

4.4 Porter 5 (Five) Forces 14

5 Market Characteristics 15

5.1 Evolution 15

5.2 Value Chain 16

5.3 Market Segmentation 17

5.4 Market Dynamics 17

5.4.1 Drivers 18

5.4.1.1 Demand for smartphones and tablets 18

5.4.1.2 Increasing mobile and internet subscriber base 18

5.4.1.3 Growing entertainment services 18

5.4.2 Restraints 18

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